the blog The Art of EntrePreneurship

I’ve got a bit of a breakthrough for you: Your current customers are your best customers. Most business owners make the mistake of spending all of their time trying to get NEW customers, instead of focusing on serving their EXISTING customers. I challenge you… Instead of focusing on trying to get NEW customers, I want […]

We live in a time of such incredible opportunity. Think about when your parents or grandparents were working, and all the hoops they would have had to jump through to start a business.  There was no Internet, so they’d need a bricks and mortar location, lease, stock, overhead, rent, signage… Nowadays a $12 domain name […]

As an entrepreneur, I’ve learned that so many things contribute to my focus, productivity and enjoyment each week. Not to mention, keep my UPS delivery person busy…. I’d like to start sharing more of them with you so that you can live and work better. Keep reading below to see the things that I’ve loved, […]

You may be sold on the idea of Pinterest for your business, but stuck on what to pin. Once you’ve pinned the products in your store, and maybe some of your blog posts, what’s next? As you know, I’m a big fan of Pinterest, and it’s been one of the biggest wins for marketing my […]

One of the biggest challenges I see women entrepreneurs face these days is burnout. To create your best work and stand out online, you have got to protect your creative edge. When you are creating, you have to refuel your brain with innovative thoughts and ideas, so that you can produce your own innovation thoughts […]

A few years ago my friend, Derek Halpern, shared with me an invaluable strategy that I’d like to pass on to you today: The Story Stash Have you seen Derek’s video about getting a $310 haircut? In it, he tells a story about deciding to visit a barber who charges $310 for a haircut, and […]

I don’t know about where you are, but fall is officially here in New York. The air is crisper, the leaves are changing, and it’s finally boot and sweater season! I love long, lazy summer days, but once I start to feel that fall snap in the air, I start to feel excited. Author Gretchen […]

If you read last week’s post, you’re familiar with the power of the “Pumpkin Spice Latte”. Every fall, Starbucks announces the season with this sugary concoction. And Starbucks fans around the world excitedly anticipate it. In fact, by the time the PSL is on the market each autumn, Starbucks fans have been anticipating it for […]

Does it drive you crazy when you see holiday decorations up before the pumpkins are even carved or the turkeys roasted?  Many people fret because the holidays seem to come earlier and earlier every year. But as a business owner, I completely understand what’s going on. According to the National Retail Federation (NRF), many small […]