the blog The Art of EntrePreneurship

If you’ve heard / seen / read anything about Search Engine Optimization, you’ve heard the term “keywords.” Simply, keywords are the words and phrases a searcher types into a search engine to find information — and when a website uses those keywords, it signals the search engine that the site might be a match for […]

When it comes to understanding SEO, my very first rule is to remember that we are writing for your customers first and foremost — not Google.  That’s because, when you start thinking about SEO, it’s easy to start seeing everything through “Google goggles” rather than through the eyes of your readers. Ever since Google search […]

A myth I hear a lot out on social media and in conversations is that blogging is dead. The argument is that there is so much content being produced every second of every day that your blog can’t possibly compete. And because it can’t compete, a blog won’t drive traffic or sales for your business. […]

Do your eyes start to glaze over when someone mentions SEO?  Do you feel the beginnings of a pounding headache or a panic attack when people start talking about keywords, backlinks, and META tags? It’s totally understandable!  SEO or search engine optimization is a complicated practice somewhere between art and science that people dedicate their […]

I don’t know about you and your household, but it seems as though ours has been under siege this winter. The flu, bronchitis, even our little pup Lady had a nasty infection last week! Having a toddler is like living with a petri dish with pigtails. Never before have I been more interested in investing […]

Putting yourself out there and standing up for what you believe in can make you a target. Becoming an authority, in any space, is a big responsibility. When you are an authority you get to meet interesting people, and to do amazing things. But it can also be a mixed bag. There are a great […]

When you think about becoming or being recognized as an authority in your field, what is the first thing that comes to mind? Excitement? Pride?   Or is it more along the lines of nervousness… Fear… A sinking feeling that someone will “figure out” that you’re not that big of a deal / not that […]

Many times when I’m chatting with newer business owners and ask them what their goals are, they tell me that they want to create a movement, build a community, become an influencer, or be seen as a thought leader in their space. Those are all admirable goals, but what do they actually mean? For me, […]

If you’re freaking out about the new “Facebook Zero” algorithm changes, you’re not alone. Last week, I noticed our Business Class Lounge community blowing up with questions about the changes Facebook is making. Small business owners I know are talking about abandoning their Facebook pages, putting their energy into free Facebook groups, or having to […]

How many times have you made a big goal in your life or business and then found yourself thinking, “I’m just going to have to work harder to make it happen…”? It seems like most of us — especially entrepreneurs — are hardwired to use “work harder” as our default method of goal achievement. Or […]